{"id":599,"date":"2024-03-19T12:25:44","date_gmt":"2024-03-19T19:25:44","guid":{"rendered":"https:\/\/soundsnews.com\/staging\/6766\/?p=599"},"modified":"2024-03-19T12:25:48","modified_gmt":"2024-03-19T19:25:48","slug":"stanley-cups-drinkware-trend","status":"publish","type":"post","link":"https:\/\/soundsnews.com\/staging\/6766\/stanley-cups-drinkware-trend\/","title":{"rendered":"Stanley: The Booming Drinkware Business that has been around for over 100 years"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">There has been increasing popularity in Stanley cups among Millennials and Gen Z, but why?\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.stanley1913.com\/\">Stanley<\/a> is a drinkware company headquartered in Seattle, Washington. The cups have been trending on social media where they are popular among people like influencers to \u2018suburban moms\u2019, and others with an obsession of collecting every color possible.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stanley has many cups to choose from but the most popular one is the forty-ounce Thirst Quencher, that has a handle, straw, and the base is made to fit in a cup holder. This cup is meant to be reusable and for travel. It keeps your drink cold with double wall vacuum insulation for about eleven hours.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company was founded in 1913 by an inventor named William Stanley Jr. and the company followed his invention with their original fused vacuum insulation\u00a0 steel bottle that we know of today in many cups and drinkware. Originally the cups were catered towards working men, to keep their drinks cold while on the job. Their traditional audience made them an annual sale of $70 million per year. But something changed when Terence Reilly, formerly of Crocs the footwear company, became the new president for Stanley. Shortly after their change in management the company partnered with The Buy Guide to produce the \u201cQuencher phenomenon\u201d and start catering towards women. This made sales jump in value, especially when the company released new colors and collaborations of the cup.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"345\" src=\"https:\/\/i0.wp.com\/soundsnews.com\/staging\/6766\/wp-content\/uploads\/2024\/03\/stanley-1.png?resize=610%2C345&ssl=1\" alt=\"\" class=\"wp-image-600\" srcset=\"https:\/\/i0.wp.com\/soundsnews.com\/staging\/6766\/wp-content\/uploads\/2024\/03\/stanley-1.png?w=610&ssl=1 610w, https:\/\/i0.wp.com\/soundsnews.com\/staging\/6766\/wp-content\/uploads\/2024\/03\/stanley-1.png?resize=300%2C170&ssl=1 300w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Since Stanley started utilizing their female audience they have become a 750-million-dollar company.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The retail price for Stanley cups (depending on the type of cup) from $20 being the lowest and the highest I have seen is around $12,000 from the <a href=\"https:\/\/www.ebay.com\/itm\/186241223221?hash=item2b5cd78a35:g:yOwAAOSwKjJloftE&amdata=enc%3AAQAIAAAA0LXFpvuJIDYQqyg3DYAvCgTqAPvPO7UwsQyZcRjsjCYQfv6QMLv14x7htdqBG58Ghtr8BddZiQTtnM8vO5JQDBLH3SpeIO1MazjNBJHmlcQbvz%2F2rolWVA6QU%2F4cHRJom2s35c74rSoLkvmphB6YP6uYOVsy4GPfObBl%2BzS5jQzpbWoJqph%2FFOLea52kMgeBK9w5I%2BsTD8XtXAafqJgWI4hZFnofCeuwjY9pFxNbzHJbiRkorERHfk1NZfi8%2BQZDCg3asm5EG1jynuy8FP9xz24%3D%7Ctkp%3ABk9SR7yuxoywYw\">The Starbucks x Stanley pink Thirst Quencher on eBay<\/a>. The most expensive one I could find was last standing at approximately $12,777.77. Since Starbucks is also trending on social media this collaboration flew off the shelves \u2013 literally. The unveiling of the cups mirrored the chaos of a Black Friday Sale. Stanley has a variety of cups for travel, work, kids, lunch, camping, etc. I am sure if Stanley was to make more colors and make more cups and work with other popular brands, it would increase the value of any specific cup.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since Stanley cups have become popular, that also means an increase in price. This has caused a 23-year-old woman on January 17<sup>th<\/sup>, 2024 to steal 65 Stanley cups that are nearly worth $2,500 in Sacramento, California meaning each cup was about $40. On a <a href=\"https:\/\/www.facebook.com\/100069040875493\/posts\/697443762566980\">Facebook statement<\/a> the police said, \u201cWhile Stanley Quenchers are all the rage, we strongly advise against turning to crime to fulfill your hydration habits.\u201d The woman was arrested and charged with grand theft, which\u00a0 can be up to ten years in prison and a $20,000 fine.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"411\" height=\"389\" src=\"https:\/\/i0.wp.com\/soundsnews.com\/staging\/6766\/wp-content\/uploads\/2024\/03\/stanely-2.png?resize=411%2C389&ssl=1\" alt=\"\" class=\"wp-image-601\" srcset=\"https:\/\/i0.wp.com\/soundsnews.com\/staging\/6766\/wp-content\/uploads\/2024\/03\/stanely-2.png?w=411&ssl=1 411w, https:\/\/i0.wp.com\/soundsnews.com\/staging\/6766\/wp-content\/uploads\/2024\/03\/stanely-2.png?resize=300%2C284&ssl=1 300w\" sizes=\"auto, (max-width: 411px) 100vw, 411px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The Stanley \u2018craze\u2019 began\u00a0due to a marketing campaign to start catering to a wider audience. Of course, there are many generic and knock off brands of the Stanley Thirst Quencher but social media thinks the name brand is better. The choice is yours, how will you hydrate?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Works Cited<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">City of Roseville, California Police Department. \u201cPatrol Update.\u201d\u00a0<em>Facebook<\/em>, Jan. 2024, 8:01am,\u00a0<a href=\"http:\/\/www.facebook.com\/100069040875493\/posts\/697443762566980\">www.facebook.com\/100069040875493\/posts\/697443762566980<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vega, Nicolas. \u201cHow a 40-ounce Cup Turned Stanley into a $750 Million a Year Business.\u201d\u00a0<em>CNBC Make It<\/em>, 23 Dec. 2023,\u00a0<a href=\"http:\/\/www.cnbc.com\/2023\/12\/23\/how-a-40-ounce-cup-turned-stanley-into-a-750-million-a-year-business.html\">www.cnbc.com\/2023\/12\/23\/how-a-40-ounce-cup-turned-stanley-into-a-750-million-a-year-business.html<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There has been increasing popularity in Stanley cups among Millennials and Gen Z, but why?\u00a0 Stanley is a drinkware company headquartered in Seattle, Washington. The cups have been trending on social media where they are popular among people like influencers to \u2018suburban moms\u2019, and others with an obsession of collecting every color possible.\u00a0 Stanley has [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":604,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16,11],"tags":[],"class_list":["post-599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brief-news","category-community-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stanley: The Booming Drinkware Business that has been around for over 100 years - Sounds News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soundsnews.com\/stanley-cups-drinkware-trend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stanley: The Booming Drinkware Business that has been around for over 100 years - Sounds News\" \/>\n<meta property=\"og:description\" content=\"There has been increasing popularity in Stanley cups among Millennials and Gen Z, but why?\u00a0 Stanley is a drinkware company headquartered in Seattle, Washington. 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